#bks262 has a few different meanings, but the primary meaning is an easy way to follow Brian's journey via social media outlets by using the hashtag #bks262 to find relevant information.
The number 262 in itself was derived from the length of a marathon, which is 26.2 miles. It also has meaning with respect to a certain number of weeks in a certain number of years. 262 weeks is just slightly over 5 years. A milestone that was hit in 2016 was surpassing the 5 year statistical survival rate for men. You can read more about that in Brian's blog posts about his count up to year 5.
Share your stories and pictures at #bks262 using Facebook, Twitter, and Instagram. Scroll down to connect with Brian.